In Twelfth Night, Shakespeare wrote: “If music be the food of love…play on.

Well, since fragrance is what inspires and drives millions of consumers in their product choices and ultimately their purchases, then it is our responsibility to let its notes continue to ‘play on’.

It’s no coincidence that many words in the language of fragrance have origins in the world of music. Fragrance creation is another type of art, after all.

We speak of fragrance ‘notes and accords’ that make up a scent ‘composition’. In fragrance creation, we aspire to develop unique scent ‘interpretations’ that can be worn or enjoyed by many, for many years.

We say that a ‘medley’ of notes ‘harmonize’ when they work well together and complement each other, or otherwise look to make modifications and additional submission trials when the notes are ‘dissonant’ or discordant and lacking harmony.

Fragrance notes are also used to ‘bridge’ or transition from the initial ‘leading notes’ to its middle heart and later on to the base, bottom or ‘finale’ notes, in a similar way that music is composed and organized.

When a top note lacks lift and is unable to make its mandatory initial impression, we describe it as ‘flat’, whereas when notes are overly strident or overwhelming they are described as ‘sharp’. Fragrances notes that are textural and contrasting are described as imparting ‘movement’ to a scent, and having an emblematic ‘key signature’ scent is the desire of many.

Fine ‘tuning’ and ‘orchestrating’ a fragrance creation is an art that demands perfect ‘timing and tone’, to maintain the scent’s ‘tempo and rhythm’ within a consumer-acceptable ‘range’. When all the pieces fall together, you are rewarded with a winning fragrance ‘symphony’ that endures in consumers’ homes, hearts and minds!