Market Trends

Custom Essence marketing experts support our clients through comprehensive presentations focused on the latest trends and product innovations to ensure we stay at the forefront of fragrance development.
Trendology Cover

Consumer Insights & Market Reports

Using a variety of global trend sources including consumer insights and industry leading research databases, our creative team provides insights and strategic tools that include category overviews, concept generation, fragrance / ingredient / product trends, color tracking, white space analysis, olfactive mappings, and forecasts. In addition, we incorporate insights from NYC trend excursions and industry trade shows such as Natural Expo West, ISSA North America and the National Candle Association.

Custom Essence’s bi-monthly marketing Trendology newsletter keeps our clients abreast of the latest product and fragrance trends in a concise, easy-to-read manner. We study our clients’ brands, positioning, and competitors to identify gaps in product portfolios and develop competitive fragrance strategies that will succeed in the marketplace.​

Fragrance Education

Fragrance Education

To help our clients better understand the composition of fragrance, Custom Essence offers introductory Fragrance 101 seminars. These interactive and educational meetings showcase fragrance accords, essential oils, naturals, and synthetics. We teach the fundamentals of fragrance language like top, middle/heart, and bottom / drydown / base notes to help our clients communicate their vision and support product development.