Scent is an influential, driving factor in consumers’ purchase decisions. For hair care products, fragrance is particularly important; it builds brand loyalty and repeat purchases. Custom Essence is a fragrance supplier that creates customized, high impact scents for salon and mass market hair care brands. Our perfumers design signature hair care fragrances for shampoo, conditioner, hair styling products, hair perfume, and dry shampoo. For the eco-conscious consumer, Custom Essence creates fragrances for solid shampoo and conditioner bars as well as other sustainable formats. For textured hair care, our team of marketers canvas the latest trends to understand the fragrances best designed for multicultural hair care products. Regardless of the hair care application, our haircare fragrances are diffusive in use and long-lasting after use.