We’ve all heard about green scents, white florals, pink floral bouquets, crisp citrus scents and marine freshness. Somehow, these terms all evoke a color association, most likely inspired by the key ingredient components of the general fragrance character.
For instance, we envision citrus scents as having bright lemon yellow or lime green and orange hints, whereas a marine floral evokes blue & crystal watery freshness and clarity. A full-bodied floral brings to mind rich red roses or vibrant pink petals, whereas an ambery or oriental scent recalls rich golden or reddish brown tones.
When a scent is described as having green accents, we immediately think of green grass, fresh watery green fruits, or of bamboo-like freshness. In contrast, spicy or woody-based fragrances conjure up images of terracotta and earthen colors reminiscent of exotic spices and deep, warm woods.
The Scent-Color relationship is an especially helpful tool during the fragrance creation process, particularly when used with clients who might lack a technical fragrance vocabulary. This imagery and color-association becomes integral to the descriptive process because it bridges an intangible concept –fragrance notes– with a tangible descriptor that is relatable to a person’s experience, regardless of their inexperience with fragrance terminology. Most importantly, it is critical for infusing a scent creation with an individual identity and character that can also later be translated to the consumers in a well-defined fragrance positioning.